Opting for an online subscriptions can be very handy for consumers as it is often a very straightforward process but the reverse action of unsubscribing should be just as easy. The Commission confirmed Amazon is implementing the extra changes from today.Ĭommenting in a statement, justice commissioner, Didier Reynders said: The coordinated complaints about Amazon’s confusing and convoluted cancellation process for Prime were announced back in April 2021 - so it’s taken just over a year for the e-commerce giant to agree to change its ways.įollowing the engagement with EU regulators, the Commission said today that Amazon started to make some revisions to the Prime web interface - such as labelling the cancel button more clearly and shortening the explanatory text - but today’s announcement is that it has agreed to further simplify the experience by further reducing the text so consumers do not get distracted by warnings and deterred from cancelling. Amazon has agreed to simplify the process required for cancelling its Prime membership subscription service across its sites in the European Union, both on desktop and mobile interfaces, following a series of complaints from regional consumer protection groups.
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